Essential Brow Gel
Description
A natural volumizing brow gel.
Thickens, fills, and sculpts brows into place.
Available in 3 universally flattering shades.
This buildable, tinted brow gel offers a soft, flexible hold without the shine.
A blend of clean ingredients and organic botanicals conditions brows with a light, creamy formula that doesn’t stiffen or flake.
The dual-sided brush has small bristles that easily groom brows into place with ease and control for a look that lasts all day.
SHADES:
Blonde: blonde to taupe
Medium Brown: light to medium brunette
Dark Brown: brunette to black
How to use
FOR: all skin types
Make sure your brows are clean and dry. Comb product through brows using upward strokes to naturally fill and define.
Editor's note
Brows before bros, always!
This is a clean brow gel that offers a soft tint without the shine. Never flaky or stiff, it will keep your brows looking tamed and naturally full - just like they should.
The Essential Brow Gel is super lightweight and generally does not clump.
We recommend not going back and forth between your brows during the application.
The formula leaves a soft, flexible hold for brows that look naturally full and fluffy.
If you’d like a bolder brow or you have areas you want to fill in, feel free to use a brow pencil first.
Then glide the Essential Brow Gel over your brows for a feathered look with a soft, flexible hold.
“I believe brows truly frame the face but still need to look natural. Use the dual-sided brush to further fill and define your brows into your perfect shape.” Sacha Plavsic, Ilia’s founder
Ingredients
Aqua/Water/Eau, Coconut Alkanes, Glycerin*, Bentonite, Sodium Polyitaconate, Zea Mays (Corn) Starch*, Gluconolactone, Sodium Acrylates Copolymer, Polyglyceryl-6 Polyricinoleate, Hydrogenated Polydecene, Xanthan Gum, Sodium Citrate, Sodium Benzoate, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice, Coco-Caprylate/Caprate, Phospholipids, Polyglyceryl-10 Stearate, Silica, Butyrospermum Parkii (Shea) Butter*, Tocopherol*, Sodium Hydroxide, Sodium Phytate, Calcium Gluconate. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides). *ORGANIC INGREDIENTS. INGRÉDIENTS ORGANIQUES.
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.