Natural Brightening Eye Primer
A wake-up call for eyes.
The Natural Brightening Eye Primer sets the stage for cream and powder shadows.
A blend of mineral pigments that both illuminate the eye area and keep excess oils at bay; ensuring colors pop and the formula stays put.
Naturally-sourced botanicals of healing aloe, de-puffing arnica, and rejuvenating rosehip ensure the area looks bright-eyed all day.
Use alone or with any shadow, liner, or multi-use product to enhance performance and wear.
How to use
FOR: all skin types, including sensitive skin, combination skin, and oily skin
Gently dab a small amount onto your eyelids.
Blend out using your finger, being careful not to tug at your skin.
Follow up with your favorite clean eyeshadow or eyeliner.
The product can also be worn alone for a natural brightening effect.
ILIA’s brightening primer creates the ideal canvas, sure to keep shadows and liner looking on point all-day, illuminating eyes while locking pigments into place.
It’s the perfect base for any color application, be it powder or cream-based make-up.
For an instantly illuminated look, this primer can be worn on its own.
Your eyes will look brighter and more awake.
The formula contains Arnica, a natural anti-inflammatory that helps to de-puff your lids.
“Great as a base for any of our cream or powder products, I even like it on its own to help brighten the lids.”
Sacha Plavsic, Ilia’s founder
Water, Glycerin*, Aloe Barbadensis (Aloe Vera) Leaf Juice*, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Polyglyceryl-2 Stearate, Coco-caprylate, Jojoba Esters, Rosa Canina (Rosehip) Seed Oil*, Olea Europaea (Olive) Fruit Oil*, Dimethicone, Mica, Vanilla Planifolia (Vanilla) Bean*, Rosmarinus Officinalis (Rosemary) Leaf*, Arnica Montana*, Matricaria Chamomilla (Chamomile) Flowers*, Phenethyl alcohol, Ethylhexylglycerin, Tocopherol.
*Certified Organic Ingredients.
Ingrédients Certifiés Biologiques.
Natural Brightening Eye Primer
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
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