True Skin Serum Foundation
ILIA's True Skin Serum Foundation is a weightless foundation that delivers buildable, light to medium coverage with a velvety finish.
A powerful blend of botanical actives nourishes skin for a flawless complexion that looks as good as it feels.
Aloe Leaf, Rosehip, Jojoba, and Marula Oils soothe irritations and tame redness, plump fine lines, and ensure the formula effortlessly melts into skin for a more even, luminous appearance.
Blurs imperfections and minimizes pores for a complexion that looks refined and refreshed—and leaves your skin looking like skin.
How to use
FOR: all skin types, including sensitive, dry, and combination skin
For a seamless application, prep your skin with 3-4 drops of True Skin Radiant Priming Serum.
Let it dry down to a soft-to-the-touch finish.
Shake well and dispense 1-2 pumps of ILIA's True Skin Serum Foundation into your hand.
Apply with your fingers or your favorite complexion brush/sponge in a buffing motion, starting at the center of the face and working your way outwards.
Press the palms of your hands against your face to help smooth and melt the product further into the skin.
For a flawless finish, apply True Skin Serum Concealer and your favorite creamy complexion products as needed, then set with Soft Focus Finish Powder.
A complexion-perfecting, serum-infused foundation that's equal parts skincare and color correction for a natural look that is radiant and real.
On application, the product may feel slightly tacky.
After a few minutes, the product will sink in and feel weightless.
It has a light coverage that can build to a medium.
We recommend keeping the coverage light for weightless wear.
True Skin Serum Foundation creates a more natural look with a finish that truly mimics the way your skin looks and feels.
ILIA’s foundation is powered by active skincare ingredients like Mastic, plant-based Squalane, Aloe Leaf, Rosehip, Jojoba, and Marula Oils that improve your skin over time.
“My main goal in creating this Serum Foundation was to have something that really looks and feels like the best version of your skin.
It should be undetectable to the eye, yet still, provide good coverage while making your skin look youthful and radiant.
Because there’s lots of playtime before the formula sets, we recommend using your fingers or a brush.
Always set with our Soft Focus Finishing Powder to lock everything into place for all-day wear.”
Sacha Plavsic, Ilia’s founder
Aloe Barbadensis Leaf Juice*, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinloleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Oryza Sativa (Rice) Hull Powder, Rosa Centifolia Flower Water, Gluconolactone, Glycerin, Isopentyldiol, Sodium Chloride, Coco-Caprylate/Caprate, Sodium Benzoate, Caprylic/Capric Triglyceride, Adansonia Digitata Seed Oil, Rosa Moschata Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Squalane, Tocopherol, Triethoxycaprylylsilane, Pentylene Glycol, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Potassium Sorbate, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol. May Contain/Peut Contenir [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499)].
*ORGANIC INGREDIENTS. INGRÉDIENTS ORGANIQUES.
*ORGANIC INGREDIENTS. INGRÉDIENTS ORGANIQUES
True Skin Serum Foundation
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
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