Clean Line Gel Liner
Description
CLEAN LINE GEL LINER is a cleanly formulated (Carbon Black and Cyclomethicone-free) soft tip gel eyeliner.
It glides effortlessly and allows you to blend out easily before setting.
Once set, it stays put. Saturated and water-resistant, this formula has the precision of a pencil with the ease of a gel.
How to use
FOR: suitable for sensitive eyes.
Glide across the lash line effortlessly.
Blend out quickly to achieve a diffused, smokey look or leave as is for a defined, bold look.
After using, press the cap in place to ensure it is air-tight.
Sharpen liner when needed using the sharpener on the end.
Finish with a coat or two of ILIA Mascara for longer, lifted lashes that tie everything together.
Editor's note
How is this product different from conventional eyeliners?
This super sharp eyeliner glides on, and blends easily, giving you an effortless look.
Once it dries, it stays put all day long and is water-resistant.
It’s easy to wash off and is safe for super sensitive eyes, prone to irritation.
Also, many black pigments in the beauty industry are derived from an ingredient called Carbon Black.
Studies have shown that Carbon Black is a carcinogen and should be avoided whenever possible.
Instead, ILIA chose to get the black pigment from Charcoal which is a clean alternative.
More so, this high-performance gel liner has a built-in sharpener on the end.
We suggest you always close the pencil after using it to ensure it is airtight.
“For a softer look, I like to blend out with my ring finger immediately after applying.
The liner is budge-proof once set.”
Sacha Plavsic, Ilia’s founder
Ingredients
Dimethicone, Polymethylsilsesquioxane, Polyethylene, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Hydrogenated Castor Oil, Coco-Caprylate/Caprate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Hydrogen Dimethicone, Silica Silylate, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77499 (Iron Oxide), CI 77510 (Ferric Ammonium Ferrocyanide).
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.