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Kendra Richards, a celebrity makeup artist and the creator of Heir Atelier, says primer is the key to a beautiful complexion.

The philosophy behind the Heir Atelier brand is that it all starts with healthy, hydrated skin, as skin serves as the canvas for cosmetics.

Hair Atelier introduces a line of unique, lightweight and moisturizing primers that smooth, even skin tone and keep makeup in place.

The "Anti-Primer" Primer

“I want to help women to feel confident and know that they can achieve that perfect healthy glow.
It all starts with the right primer.” –Kendra Richards

As a professional makeup artist, who has created many looks for models and celebrities, she understands that it all starts with healthy, moisturized skin.

Because skin serves as a canvas for your make-up, primer is essential.
A collaboration between Kendra Richards and several expert chemists resulted in the world's best "primer" formula with a unique, lightweight, moisturizing product that evens, tones and holds makeup in place: The "Anti-Primer" Primers.

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