In Full Micro-Tip Brow Pencil
Description
Embrace the art of the perfect arch with Ilia Beauty's In Full Micro-Tip Brow Pencil.
Thoughtfully designed to deliver an effortless and foolproof application, this brow pencil promises to transform your brows from barely there to naturally full in just a few strokes.
The micro-fine tip releases a soft, buildable pigment, proven to resist fading and smudging throughout the day.
This brow pencil is not just a makeup tool, but a fusion of skincare and color.
It's formulated with mineral-based pigments that offer soft, natural-looking definition, and Provitamin B5, a nourishing ingredient that conditions your brows with every use.
Available in a spectrum of eight versatile shades, this brow pencil is tailored to match all hair colors, making it easier than ever to achieve a natural and vibrant look.
Blonde: For platinum to light blonde hair with golden undertones
Dark Blonde: For light to medium blonde hair with neutral undertones
Taupe: For medium blonde to light brown hair with neutral cool undertones
Soft Brown: For medium brown hair with neutral undertones
Dark Brown: For medium to deep brown hair with neutral undertones
Soft Black: For deep brown to black hair with cool undertones
Auburn: For strawberry blonde to red hair with warm undertones
Dark Auburn: For red to auburn hair with warm undertones
How to use
For best results, follow these simple steps:
Begin by using the built-in spoolie to brush your brows, exposing any sparse areas.
Then, with the precision micro-tip, draw short, upward strokes in the direction of natural hair growth.
Switch back to the spoolie to blend, soften, and brush your brows into place.
For the final touch, frame your gaze with Ilia Beauty's In Frame Brow Gel for a perfect level of 8-hour hold.
Editor's note
We are enamored with this foolproof formula that makes brow shaping a breeze.
With every stroke, the perfect amount of pigment is deposited, building and blending effortlessly to help you achieve the most flattering shape for your face.
Uncertain about your ideal shade? Simply match it with your hair color, or send us a selfie for a personalized recommendation.
With Ilia Beauty's In Full Micro-Tip Brow Pencil, soft, fuller, natural-looking brows are only a stroke away.
Ingredients
Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, Synthetic Wax, C20-40 Alcohols, Polyethylene, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene Copolymer, Mica, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Panthenol, Ascorbyl Palmitate. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.