True Skin Serum Concealer
Description
A clean, medium-coverage concealer with skincare benefits and a featherweight texture that blends seamlessly into skin.
Correct and perfect.
True Skin Serum Concealer blends in with a creamy, creaseless stretch to instantly reduce the appearance of dark circles, discoloration, and blemishes.
Stabilized Vitamin C, Mastic, and Albizia Julibrissin Bark Extract help to improve skin over time, promoting a brighter, smoother, and more even complexion while helping to protect against environmental damage.
AWARDS: Best Clean Concealer, Glamour Magazine (2020)
How to use
FOR: all skin types, including sensitive skin, combination, dry skin
For best results, use immediately after True Skin Serum Foundation.
If applying directly to the skin, prep with 3-4 drops of True Skin Radiant Priming Serum and let it dry down to a soft-to-the-touch finish.
Apply 3 dots of concealer below the eye and around any areas, you would like to even out skin tone.
Blend with your fingertips or your favorite complexion brush.
Finish by gently pressing the product into the skin with your ring finger.
The formula is buildable.
If you set the first layer with a very sheer dusting of the Soft Focus Finishing powder, you can reapply for more coverage.
Follow with your favorite creamy complexion products and Soft Focus Finishing Powder.
Editor's note
A clean concealer that helps improve skin over time with weightless, your-skin-but-better coverage.
Because this featherweight formula melts into the skin rather than sitting on top of it, creasing is minimal - if at all.
It also contains Albizia Julibrissin Bark Extract which helps reduce the appearance of fine lines.
For those who struggle with creasing, set with ILIA’s Soft Focus Finishing Powder to absorb excess moisture.
You can use this concealer to cover spots since the formula is powered by active levels of Mastic (a resin from a tree that grows in Greece) to mattify and refine the skin.
This concealer also contains stabilized Vitamin C to help build the skin’s defense against free radicals, providing brightening and firming benefits.
It’s makeup plus skincare.
“For no-makeup makeup days, I love prepping the skin with our True Skin Radiant Priming Serum and then applying the concealer by dotting it on any areas I want to correct.
Alternating between my index and ring finger, I tap and press the product further into the skin.
Finally, I always set with our Soft Focus Finishing Powder (especially under the eyes).”
Sacha Plavsic, ILIA’s founder
Ingredients
Aloe Barbadensis Leaf Juice, Tetradecane, Hydrogenated Polydecene, Glycerin, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Decyl Isostearate, Isostearyl Isostearate, Isostearic Acid, Silica, Propanediol, Sorbitan Sesquiisostearate, Polyglyceryl-6 Polyricinoleate, Gluconolactone, Lauroyl Lysine, Albizia Julibrissin Bark Extract, Magnesium Sulfate, Sodium Chloride, Zinc Stearate, Hydrogenated Lecithin, Tetrahexyldecyl Ascorbate, Sodium Benzoate, Dodecane, Caprylic/Capric Triglyceride, Hexadecane, Pistacia Lentiscus (Mastic) Gum, Calcium Gluconate, Ethylhexylglycerin, Darutoside, Phenethyl Alcohol. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.