Eye Primer
Description
A high-performance eye primer that absorbs oil and keeps eyeshadow and eyeliner in place.
In a subtle peach hue that flatters all skin tones, it's formulated with skin-loving antioxidants.
Maintain the exact placement of your cat eyes, smokey shadows, and eyeliner (no more smudging, fading or creasing).
VITAMIN E
Powerful antioxidant with skin softening and moisturizing properties.
CARNAUBA WAX
A plant-based wax that is extracted from the Brazilian Tropical Palm Tree.
Carnauba Wax works as a natural moisturizer for skin while providing a smooth surface for eye makeup products.
SILICA
Helps with skin repair and regeneration.
How to use
FOR: every skin type and tone
BENEFITS: lightweight, oil-absorbing, color-locking, smoothing
Apply a single swipe to clean, dry eyelids using fingers or brush to blend.
Follow with your favorite liner and shadows.
Editor's note
KENDRA'S TIP:
Always start with the eyes when doing makeup instead of your foundation.
Clean up any smudges or fall-off shadow with a cotton swab covered with your Face Primer.
Continue applying your Face Primer and apply your foundation of choice.
This will always give you a clean + fresh finish.
The Eye Primer can also be applied directly on your make-up brush. This will give your eye product extra intensity and will help lock-down the color.
You can also use the Eye Primer on stubborn zits, for extra coverage and long lasting wear.
Apply it on bare skin on on top pf your foundation and follow up with your favourite concealer.
You can also mix your Eye Primer with your concealer and apply it around those areas where make-up fades first, such as those "sunglass marks" on your nose, or around your T-zone, where your skin is extra oily.
Ingredients
Isododecane, Hydrogenated Coco-Glycerides, Quaternium-90 Bentonite, Silica, Tribehenin, Boron Nitride, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Propylene Carbonate, Tocopheryl Acetate, Phenoxyethanol, Mica (CI 77019), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491, CI 77492, CI 77499), Magnesium Stearate.
Tutorials
The Anti-Primer Primers
Kendra Richards, a professional makeup artist who has created many looks for models and celebrities, understands that it all starts with healthy, moisturized skin.
Because the skin serves as the canvas for cosmetics, priming is essential.
When she couldn't find a product that fit her skin-first concept, she did what artists do: she created her own.
Unique lightweight, moisturizing products that smooth, level skin tone, and keep makeup in place are the end result.
They call them the Anti-Primer Primers.
The Heir Atelier Promise
Kendra collaborated with a cosmetic and skincare chemist to produce the best primer line for face, eyes, and lips after lengthy formulation and testing (on models, never animals).
The texturing as well as the performance has to be perfect.
No more pore-clogging, spackling, or masking.
HEIR ATELIER PRIMERS ARE VEGAN, PARABEN-FREE, AND TESTED ON MODELS AND CELEBRITIES NOT ON ANIMALS.