Soft Focus Finishing Powder
With a blend of organic powders and oils, ILIA’s talc-free formula hydrates and softens skin, while taking down shine thanks to a skin-texture, translucent finish.
Light as air and milled 5 times (most powders are milled 3), it’s undetectable to the eye and gives a blurred, soft-focus finish.
Formulated with skin conditioning aloe, anti-bacterial rosemary, and oil-balancing bamboo to help leave skin’s surface shine-free, but with enough of a lit-from-within luminosity so it looks healthy and glowing.
How to use
FOR: all skin types, including sensitive, dry, mature, acne-prone skin
Use as the final step of your complexion routine to extend the life of your makeup, take down shine and blur everything into place.
Shake a small amount of the powder into the inside of the jar's lid, then pick up the product with the bristles of your favorite powder brush.
Starting at the center of your face, work your way outwards with a sweeping motion.
Continue sweeping across the face, neck, and décolleté.
If your under eyes tend to crease, apply a small amount of powder to this area immediately after your concealer.
Then proceed with your complexion routine before setting the rest.
A lightweight finishing powder that leaves skin with a soft-focus, blur-effect imperceptible to the eye, but that makes all the difference for flawless skin that stays all day.
The lightweight powder helps to absorb excess oil and shine, so it works especially well for those with oily skin.
This is both a finishing powder and a setting powder.
This lightweight powder blurs, softens fine lines, and mattifies without looking cakey, thanks to the finely milled organic corn starch.
Because the powder is so finely milled, it will not leave a white cast.
“I wanted to create a powder that would keep shine away, but never look powdery or cakey throughout the day.
Use our foundations to help set them quickly and Multi-Sticks to help lock down color.
It just melts into your skin and blurs everything into place.”
Sacha Plavsic, Ilia’s founder
Zea Mays (Corn) Starch*, Mica, Ricinus Communis (Castor) Seed Oil*, Bambusa Arundinacea (Bamboo) Stem Extract, Silica Silylate, Zinc Stearate, Caprylic/Capric Triglyceride, Aqua/Water, Leuconostoc/Radish Root Ferment Filtrate, Helianthus Annuus (Sunflower) Seed Oil*, Passiflora Incarnata (Passionflower) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Powder*, Aloe Barbadensis Leaf Powder, Tocopherol (Vitamin E).
*Organic Ingredients. Ingrédients Organiques.
This product is certified Gluten-free.
This ingredient list is subject to change, it is the most up-to-date ingredient list and may differ from product packaging.
Soft Focus Finishing Powder
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
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