The Cleanse Soft Foaming Cleanser
Description
Introducing The Cleanse Soft Foaming Cleanser — a transformative foaming facial cleanser that does it all with a featherlight touch. Expertly designed to remove makeup, mineral SPF, and pollution effortlessly, this cleanser goes beyond mere cleaning. It deeply respects and maintains your skin's pH balance while replenishing the hydration often stripped away during the cleansing process. Its formula, free from fragrance and perfectly pH-balanced, is kind to even the most sensitive eyes and skin. Leaving your skin not only immaculately clean but also soft, soothed, and refreshingly hydrated, The Cleanse is your first step to a beautifully balanced and rejuvenated complexion.
KEY INGREDIENTS
Powered by a potent Hydrating Sugar Complex, this innovative blend of natural sugars attracts moisture deep into the skin, ensuring long-lasting hydration for a radiant complexion.
Paired with plant-based surfactants, Ilia Beauty’s sulfate-free formula effectively dissolves impurities without compromising the skin's moisture barrier.
Fragrance-free and gentle on sensitive skin, experience the perfect balance of hydration and cleansing for a revitalized, luminous glow
CLINICAL RESULTS
In clinical studies, The Cleanse has proven to hydrate the skin and maintain its natural pH, efficiently remove makeup, mineral SPF, and pollution, with 96% of participants noting their skin felt significantly soothed, supple, and soft. Furthermore, an equal percentage observed a noticeable reduction in the appearance of pores.
How to use
FOR: All skin types, including sensitive skin
- Lather Up: Morning and night, work 2-3 pumps of this soft foam into damp or dry skin with a gentle massage.
- Come Clean: Thoroughly rinse with warm water, and repeat if necessary for heavy makeup removal. Your skin is now perfectly primed for the next steps in your skincare routine.
Editor's note
Finding a cleanser that's gentle yet effective, doesn't leave residue, or strip the skin feels like a tall order. Yet, The Soft Foaming Cleanser rises to the challenge, offering a solution that suits all skin types. It's a game-changer for those seeking to effortlessly remove makeup while caring for their skin's health.
Light, effective, and requiring minimal effort, The Cleanse has become a preferred choice for makeup removal and beyond. This product not only meets but exceeds expectations in skincare and makeup removal, providing a delightful experience that your skin will thank you for.
Ingredients
Aqua/Water/Eau, Glycerin, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Polyglyceryl-10 Laurate, Sodium Lauroyl Lactylate, Hydroxyacetophenone, Saccharide Isomerate, 1,2-Hexanediol, Caprylyl Glycol, Sodium Phytate, Citric Acid, Sodium Citrate.
Tutorials
Founder's story
Driven by her concern for “green washing”, her mother’s attentiveness to diet, healthy living and homeopathy which helped her brother, Zachary Ilia, to cure his acute asthma and severe allergies, Sasha Plavsic slowly started the creation of ILIA in Vancouver, 2011, a clean beauty line which is out to prove that functionality and stability can work hand in hand when it comes to achieving and maintaining your healthy skin and your good looks.
Throughout her twenties, Sasha was interested in design and typography, studying in London and New York, and working for brands such as Cartier, in marketing and branding.
This experience gave her a good understanding of the world of business which she later on used when she returned to Vancouver and founded the beginnings of ILIA.
The name, ILIA, is Slavic in heritage and has a double meaning.
It comes from their great grandfather who was a high-end shoe designer from Belgrade, in former Yugoslavia and it means hand made shoes and also organic and healthy, which captures the brand.
The ILIA BEAUTY promise
ILIA strives to transcend the concept of being organic and clean by incorporating a hybrid of safe synthetics and clean ingredients.
They use a large percentage of certified organic and bio-active botanicals from ethical and sustainable sources combined with a small amount of safe synthetics which enhances the performance of the products.
Each product contains up to 85% bio-active organic ingredients, sourced from organic farmers and processed in a laboratory that is certified with Gluten-Free and Leaping Bunny.
Each piece has an ethical-sustainable approach which is revealed by housing all their products in recycled aluminum cases.
Their taglines involve believing in skin that looks like skin and radiance that comes naturally.
They value transparency and always challenge the conventions of clean beauty to create something out of this world.
ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.