Sitre
Sitre is a Danish brand that redefines intimacy with a transparent, inclusive approach suitable for all sexualities, ages, genders, and bodies. Born out of a desire to create high-quality intimate products and honest narratives, Sitre celebrates pleasure and respect in every aspect. Their mission is to provide a more honest, caring, and inclusive take on intimacy, moving the narrative away from being 'naughty' or 'dirty' to being kind and mindful.
Collaborating with leading clean skincare experts in Denmark, Sitre ensures their products are of the highest quality. They embrace simplicity and avoid unnecessary or harmful additives, resulting in allergy-friendly, vegan products free from glycerin, perfume, or parabens. Sitre is committed to providing a healthier, more honest approach to both skincare and intimacy.
Celebrating Intimacy
Sitre was founded by Julie Herskin and Cecilie Hjelmager, who felt alienated by the existing language and stories around intimacy products. Their experiences with subpar products that made them feel wrong and unsexy led them to take matters into their own hands. Determined to change the industry, they partnered with Denmark's best skincare experts to create a range of sensual and inclusive intimate products.
Julie and Cecilie launched Sitre in February 2021 with the belief that experiences of intimacy are shaped by the language and stories surrounding it. They aimed to create a brand that respects and celebrates intimacy for all, moving away from outdated and stigmatized views.
Sitre's Inclusive Pleasure
Sitre emerged from Denmark with the mission to offer a more honest, inclusive, and caring perspective on intimacy and pleasure. Frustrated by the lack of high-quality intimate products and the alienating narratives surrounding them, founders Julie Herskin and Cecilie Hjelmager decided to make a change. Partnering with leading skincare experts, they developed a range of products designed for all sexualities, ages, genders, and bodies.
Sitre stands out not only for their commitment to quality but also for their dedication to changing the narrative around intimacy. By creating products that are both sensual and safe, Sitre invites everyone to embrace their own unique experiences of pleasure with confidence and respect.
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