Ilia Beauty

ILIA Beauty believes in skin that looks like skin and radiance that comes naturally.
Where spectacular colors meet functionality, safety and performance, that’s where we want to be.
And there’s no other like ILIA that can provide just that.
They strive to transcend the concept of being organic and clean by incorporating ingredients that serve the purpose of enhancing the performance of their makeup and ultimately of nourishing and rejuvenating the skin.
In ILIA's universe, you will stumble upon colors like “99 Red Balloons” , “Fade Into You” or “Perfect Day” inspired by 70’s and 80’s music which Sasha (ILIA's founder) plays while dreaming up formulas and creating truly unique products.

Wake up skin. Makeup the rest.

Having a home where healthy, organic living was promoted, a passion for design and a mind set on breaking the norm, Sasha Plavsic made it her mission to combine vivid colors with clean beauty, and this mission surfaced into ILIA.

Working with a large group of chemists, Sasha is hands on throughout the process, striving to shape a new path by balancing safety and performance in products, using up to 85% bio-active organic ingredients and combining them with a small amount of safe synthetics which enhances their performance.
She discovered that not every natural ingredient is good for your skin and not every synthetic bad.

ILIA is committed to carve a new path by balancing safety and performance in products that truly work to make your skin look good and alive.
They don’t see clean beauty as a movement but rather as becoming a standard of being mindful in our decisions and have more balance in life.