It is a pioneer of minimalism in the beauty industry and master of amazing results. And just think that it all started with one woman’s desire to bring the same time and dedication necessary to create amazing wine in a field where speed is the norm.
The story behind the brand.
April Gargiulo, the founder of Vintner’s Daughter, is a winemaker, just like her father and his father before him. She is a woman of means, but all her money could not bring her the healthy, beautiful skin she was dreaming about after dealing with cystic acne and hyperpigmentation all her life. Still, she started really paying attention to the skincare products she was using (most of them made by luxury brands) only after she became pregnant.
Let’s just say that when you start reading the labels, there is no coming back. Or at least there was no coming back for April who soon discovered that even some of the most praised products on the market are made with cheap, synthetic ingredients. That they promised results but didn't deliver. And, generally speaking, there was a lack of vision when it came to skincare and lots of opportunities to change things. So she decided to take charge and make her own skincare brand which, in honor of her daughter, Kate, was named Vintner’s Daughter.
April tackled skincare with the same dedication and using the skills she learned as a winemaker, something that made all of Vintner’s Daughter products significantly different than anything else available. She used both traditional and modern techniques to create a new type of “super food” for the skin. Something so powerful that would amplify the skin’s own natural ability of self regeneration, self balance and self healing with long term results. To put it bluntly, April Gargiulo managed to create products that actually make your skin look better the more you use them.
2 products to change a whole industry
When she started designing her products, April had two principles in mind: minimalism and sustainability. She wanted results with very little effort and she wanted to use plants from sustainable sources to get to those results. Yes, she wanted a miracle and she got two of them: the Active Botanical Serum and the Active Treatment Essence.
With an ingredient list of 22 of the richest nutrients in the world, the Active Botanical Serum is an oil with the functions of a serum. Due to its small molecules, it penetrates deep inside the skin where it works its magic.
The Active Botanical Serum moisturizes and nourishes the skin leaving it revitalized and much brighter. But wait, there is more. This product also has the ability to soothe and calm rashes that can occur due to environmental factors, general irritation, even acne which is amazing considering we are still talking about an oil based product.
The Active Treatment Essence, on the other hand, is a highly powerful and complex treatment, rich in over 70 different water soluble nutrients and active plant extracts. It can also be used no matter your skin type with amazing results. By using the Active Treatment Essence daily you too can help your skin be more hydrated and plump. It will look brighter, with less dark spots and discoloration. With a formula that includes micro exfoliating plant acids and enzymes, this treatment also exfoliates the skin, leaving it smooth and balanced. But the best part about the Active Treatment Essence is that it works as a booster for everything else you use afterwards in your skincare routine, including the Active Botanical Serum.
As you would expect, using both the Active Treatment Essence and the Active Botanical Serum after cleansing your skin leads to amazing results long term. Of course, you don’t have to take anyone’s word on it although the beauty community is mad about both products as they’ve proven by acknowledging them with one prize after the other (Harper’s Bazar 2020 Best Face Oil and Glamour 2020 Best Essence being just the latest).
Can you keep a secret?
Well, it isn’t really a secret or it shouldn’t be. What makes Vintner’s Daughter products so special is the production process.
April tapped into her family values and expertise and to develop the Phyto Radiance Infusion. This process, patented by Vintner’s Daughter, takes time and a lot of it. Basically, it is a 21 day process during which plants rich in nutrients are infused resulting in a powerful nourishing moisturizer that fortifies the skin hydration barrier. This first step is used by the experts at Vintner’s Daughter just to create the Active Botanical Serum.
When it comes to the Active Treatment Essence, another 2 weeks are necessary for the Phyto Ferment to take place. This fermentation process patented by Vintner’s Daughter gives the treatment it’s boost because it produces beneficial probiotics and increases the nutrient absorption ability of the skin.
Taking into consideration the fact that a general beauty brand can create a product in 3 to 6 hours, the Vintner's Daughter approach may seem a bit crazy until you see the results.
Taking care of the skin, of the environment and of the people
It is safe to reiterate that Vintner’s Daughter is more than a skincare brand. It sets the bar very high for all the players in the industry when it comes to product quality, work ethic, sustainability and giving back to the community.
That is why all of the ingredients used to produce the Active Botanical Serum and the Active Treatment Essence are either from the Gargiulo’s own vineyards or from certified, organic fields. The packaging is also sustainable, made out of 80% recycled material and certified cardboard printed with eco-friendly ink. But the cherry on top is the fact that Vintner’s Daughter redirects 2% of each product sold toward a worthy international cause that supports women and children.
Yes, responsibility is becoming a trend and beauty brands are rallying behind it to save face. Still, for Vintner’s Daughter it is more than that. The brand is living proof that less really can be more:
More for the skin!
More for the environment!
More for the people!