When it comes to make-up products, there are not that many people that actually research the ingredients. Fortunately, the trend is changing and more and more people are starting to pay attention to what goes into their favorite make-up products. As for the brands, they have to go with the consumer and start to change. But none of this would have been possible without the people that first believed things could be done better. That make-up products are made for something more than just looking good. That they should also protect your skin from environmental factors. Sasha Plavsic is one of these people and her desire to live a life that has meaning drove her to create something revolutionary: Ilia Beauty.
Who is Sasha Plavsic?
Born and raised in Vancouver, Sasha Plavsic was close to beauty all her life due to her mother. A pioneer of health and wellness, her mother took on the enormous task of treating Sasha’s brother of acute asthma. Through sheer willpower and homeopathic treatments Zeke was cured and, to everyone’s surprise, even participated in two Olympic Games in the sailing team.
When Shasa came back to her home country for a sabbatical, leaving behind a spectacular career in fashion and beauty, her mother gave her a challenge: do you know what goes in your favorite lip balm? Sasha was shocked to discover so many bad ingredients in one of the products she most frequently used and decided to make a better version of her lip balm using only safe ingredients. And the rest, as they say, is Ilia history.
What does clean beauty really mean?
From the beginning, the brand Sasha Plavsic launched in 2011 had a double mission: to protect both the skin and the planet. Being fully aware of our responsibility towards the environment, Sasha created a brand that would be best of the best for the skin but would leave no tracks whatsoever on the earth.
Ilia Beauty came with a new vibe and a new vision, questioning completely the idea of using natural ingredients exclusively. The reason behind this bold choice is simple and clear: not all natural ingredients are good for the skin and not all synthetics are bad. Yes, it’s a shocker in an age where clean beauty is almost synonymous to all natural. Still, for Ilia, clean beauty is actually the meeting point of these two worlds where everything works together perfectly for the skin.
Make-up that wakes up the skin
Ilia Beauty is all about the natural glow. The brand seeks to offer the best of both worlds: healthy, beautiful skin, highlighted not masked. To do this, Ilia uses safe, powerful formulas that protect and revitalize the skin through high levels of active ingredients from sustainable sources and an SPF complex that makes them 200% more effective.
To make sure they hold up their vision when it comes to nature too and with the needs of the modern woman in mind, Ilia Beauty offers a generous range of essentials and multipurpose products. For example, if you like to have some color on your cheeks and your lips, you don’t need 10 different products, just the Multi Stick Cheek & Lip. As for the women that prefer liquid formulas, the Color Haze is the perfect product. Of course, each of them comes in sustainable packaging (all Ilia products do), made out of recycled aluminum, glass and sustainably sourced paper.
The star products that everyone loves
The prizes Ilia wins every year is proof that the brand is a sweetheart of all beauty experts. So which are the wonder products that you should definitely try? Well we have some ideas.
First, if you want your skin to look fresh and light, Ilia Super Serum Skin Tint SPF 30 is just what the doctor ordered. It has a mineral SPF 30 and the innovative quality of boosting the power of whatever skincare products you used before applying it. This is possible due to the powerful mix of hyaluronic acids, squalane and niacinamides that also smooths the skin, reduces fine lines and imperfections and leaves the skin with a natural dewy glow. And if this is not enough, let’s just add the fact that Ilia Super Serum Skin Tint SPF 30 sets a hydration barrier that protects the skin from environmental factors. If it all seems too good to be true just try it.
Another product loved by all beauty experts (and us regular mortals) is the Limitless Lash Mascara, dare we say, the most natural mascara on the market. Its formula is 99% derived from natural ingredients, a combination of beeswax and carnauba wax. The fact that it is so natural does not stop it from working perfectly, Limitless Lash Mascara lifts, elongates and curls the lashes with just the right amount of volume that you like. Yes, it is buildable so you can just go crazy.
If you think we’re moving on, you’re wrong because we still have two things to add. First, the fact that Limitless Lash Mascara is super gentle and can even be used by people with really sensitive eyes due to the shea butter and the keratin in it. As for the brush, it really is 1 of 100. Before deciding on it, Ilia actually tested 100 brushes and only then patented the one they are currently using because it ensures the most natural final look.
If you are one of the people that really love make-up, powder is definitely not missing from your make-up kit. Nevertheless, we highly doubt you are already using something as good as Ilia’s Soft Focus Finishing Powder. A natural mix of powders and oils, Soft Focus Finishing Powder is talc free while hydrating and smoothing the skin. This product is so light that the finish is a translucid, natural one. Like wearing a selfie filter in real life.
Balmy Tint Hydrating Lip Balm is an all time bestseller. The new and improved version of Sasha Plavsic’s first product is more than a simple colored lip balm and even more than just a lipstick. Balmy Tint Hydrating Lip Balm has active ingredients (salicornia, shea butter, rosehip seed oil) that nourish the lips and make them seem more plump. Considering the fact that it comes in eight different shades, it is an absolute must have.
The days when you had to compromise when choosing your make-up products are long gone. Ilia Beauty is proof that your favorite make-up can be done with natural products that take care of your skin. Discover all their amazing products right here.
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