Results come first in the makeup industry. What goes into the products is less important. Or at least it was before people started paying attention to the negative effects of all the toxic ingredients they were putting on their skin. And with this new demand, new brands took the market by storm. OLIO E OSSO is one of the clean beauty pioneers that prove every day that less is so much more fun.
Necessity is the mother of invention
OLIO E OSSO is the brainchild of Paola Lamorticella. Portland born with Italian roots, Paola grew up in a creative environment filled with the scent of olive oil. With over 25 years of experience in the movie industry, Paola continued to develop her passion for makeup and styling while trying to figure out what makes people feel good.
Still, it took more than her passion for beauty to drive her further. She found out that necessity really is the mother of invention only when her son developed a severe case of dry skin that did not go away with any of the treatments the doctors prescribed. Tired of all the medicine, Paola decided to go back to her roots and the healing power of olive oil. She created a unique emollient balm that became the best treatment for her son.
The amazing results of her balm gave her the courage to use it on her customers and to think about improving the formula. And just like that, Paola Lamorticella transformed one of the most plain products that women all over the world use into a cult product.
Today the OLIO E OSSO Balm is loved by millions of people all over the world, some of which you might have heard of: Gwyneth Paltrow, Hailey Bieber, Sofia Coppola, Rachel Brosnahan, Natalia Dyer etc. Also, among the biggest fans of THE BALM is Naomi Watts who, in an interview for The Gloss, said she is a five minutes girl when she can. That’s why she loves products that are easy to use like the OLIO E OSSO balm.
The balm that changed the norms
As her balm became more and more popular, Paola Lamorticella was set to go further. She continued to develop the formula leaning on her own creativity and her studies on colors. The results were beyond her wildest dreams: a new kind of balm with extraordinary properties.
What makes the OLIO E OSSO balm so special is the fact that it is a very versatile multi use product. It can be used both on the lips (like any old lip balm) and on the cheeks, yes, but it also has some magnificent twists when it comes to combining the colors. For example, no. 6 can be used as a lip balm, making your lips look deliciously caramel and as a bronzer. But you can also mix the color with any of the other balms to make your own, signature shade. Does this make you go a little collector crazy? Just give it a try. We admit nothing.
Luckily, it is perfectly safe to lose yourself in the OLIO E OSSO color universe because these balms can be used on all skin types, including sensitive skin. Just don’t forget they are full of rich oils so experiment with care if your skin is oily.
Another very important aspect when it comes to the OLIO E OSSO balm colors is that as dark as they may seem in the packaging, they are translucent and glowy on the skin. And if they seem really familiar but you don’t really know where to take them from, its because you must have seen them in any of the many Vogue beauty secrets clips in which they are featured.
If you’re wondering what’s with all the hype ‘cause it’s just a balm… we beg to differ. The Balm is much more than “just a balm”, it is an essential product that can easily replace any other lip product with a glossy finish and any other creamy blush. To top that, it comes in the most practical packaging that fits in the smallest of purses or any pocket despite the fact that it is one of the biggest products of its kind with a net weight of 10 grams.
Don’t forget to scrub
Shocking as it may seem, the lips can use a good scrub every once in a while too. This is not just something that movie stars do in their glossy skincare routine videos to look good. Still, if you’re new to the concept, it’s time to start scrubbing and the OLIO E OSSO LIP SCRUB is just the product to get you started.
With the same ergonomic design as the balms, the OLIO E OSSO MUP SCRUB has a rich texture, full of emollients that protect the skin and give it a delicious coffee smell. When you use it, the lips are delicately exfoliated, smooth and soft, ready to be hydrated with THE BALM.
Sustainability and ingredients OLIO E OSSO style
OLIO E OSSO is a wonderful mix of international and local. The team members are mostly women and they come from all over the world while the products are handmade in small batches in Portland. Furthermore, to stay true to one of the brand’s core principles, sustainability, all suppliers are from the United States (design, ingredients, production, you name it).
When it comes to ingredients, OLIO E OSSO’s go to ingredient is olive oil. Paola grew up with it and took a great liking to every Italian grandma's beauty secrets. Why? Easy: it's the perfect base for beauty products as it is extremely versatile and can be used by almost everyone. Also, it is dense in nutrients, minerals and antioxidants and can be found in a lot of sustainable sources.
Of course, to offer the promised results, the OLIO E OSSO team also uses other ingredients known for their antioxidant, anti-inflammatory and highly moisturizing properties to say the least. Specifically, they use all sorts of oils like almond oil, grapeseed oil, avocado oil, shea butter and many more super ingredients.
Well, if you weren’t really into make-up because it’s just too much of a hustle, OLIO E OSSO is here to prove you wrong. On the other hand, if you are a bit of a makeup addict but never cares much about lip balms, we are pretty sure that OLIO E OSSO busted that myth too. Because this brand proves each and every day that makeup can be super fun and super easy. That you don’t need a lot of products to look good… maybe just to get lost in a world of colors and flavors. That less is simply more fun. Are you ready for it?
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