Nuori

We praise ourselves that we love eating healthy and fresh, but when it comes to skincare, most products have a long shelf life that minimizes the effect of their ingredients and compromises their benefits.
When it comes to maximizing purity and efficacy, nothing beats FRESHNESS.

NUORI's philosophy is called “Fight for Fresh”and brings to consumers a unique skincare option that’s been absent from the market: the purest formulations with the highest level of efficacy, for a radiant, glowing, healthy complexion.

"FIGHT FOR FRESH"

This Copenhagen based brand took on the challenge that no one else would and built a business around“freshness”.

While working at L’Oreal,
Jasmi Bonnén, the founder of NUORI was surprised to find several studies showing that common active ingredients, such as vitamins, start losing their beneficial properties in just a matter of months after blending because of oxidation.
NUORI’s formulations are unique in two distinct ways: active ingredients are not weakened by time-release breakdown.
Their products are 100% natural and free from synthetic preservatives, colorants and fragrances, as well as other chemicals while being 100% efficient.