Evolving past straightforward skin types.
The baseline when it comes to skincare is the idea that there are different skin types and each has specific needs. This is a tale as old as skincare and it is completely true, but more and more people start to notice that they do not fit this pattern any more and decide to just go with the flow.
This was not the case of Emily Parr, a skincare enthusiast that constantly had to deal with skin issues no matter how good her skincare routine was. Emily wanted the best for herself. She was in search of a solution and discovered much more. So much more that she started HoliFrog and brought forth a new philosophy in the skincare industry. 
Why Holifrog?
HoliFrog is a fun name but let’s be honest, it’s not your typical beauty brand name. Nevertheless, it stands for an idea because science has already proven that our skin and the skin of the tiny frogs have a lot more in common than one might think.
One of the unique traits of frog skin is that it is very very thin, so thin that it absorbs everything from the environment in which the frog lives. This is why you will never find frogs in toxic environments. It literally kills them. Also, this is why scientists study frogs when they research pollution. The lack of frogs from any environment is never good news.
And now, to go back to humans. We may not have the skin as thin as that of frogs but we too live in toxic environments, full of free radicals and other damaging substances. And no matter how hard we try to protect our skin from all these negative elements, it usually ends up absorbing some (or most of them). Surprisingly, our skin is most vulnerable when we wash our face. The pores open up and all the toxins from the environment can penetrate the skin in nanoseconds.
All this was the conclusion Emily Parr came to after years of research and congested skin. Therefore she decided to review her relationship with the very first step in her skincare routine: cleansing. The rest is skincare history.
The age of #situational skincare
Ok, drama alert! What HoliFrog did is not (yet) skincare history but their approach is new and revolutionary. Nobody can say otherwise. Basically, as HoliFrog research has shown, our skin is not the same from the day we are born to the day we die. It too has a mind and a life of its own and there are a lot of factors that can influence the way it looks. Think age, stress, seasons, clima, lifestyle, even the things that happen to us can have an impact on our skin. This means that our skin is not necessarily reliable and all we can do is keep up.
Is it frustrating to use the same products for years and just wake up one morning to the realisation that they are not good for you any more? Hell yes! But have no fear, we are here to help you understand why this is happening and what you can do to make things right again.
Ask what HoliFrog can do for you
As you probably guessed, HoliFrog products are not for a certain skin type, but for certain situations: pigmentation, dullness, unexpected breakouts, hormonal excesses, you name it. For each and every one of these situations HoliFrog has a designated product build on the 3 fundamental principles of the brand:
- Each ingredient counts - everything that goes into the HoliFrog formulas is hand picked to ensure first and foremost the health of the skin.
- Quality needs quantity - as efficient as an ingredient may be, if there is not enough of it in a product it will probably do too little (or most likely nothing). 0.1% hyaluronic acid in your moisturizer does not make any difference.
- Strategy over skin type - your skin is constantly changing. That is a fact. The important thing is not what type of skin you have, but if you are properly equipped to handle each situation and help your skin stay healthy.
Following these principles, HoliFrog started the skincare revolution with a bold first step: a complete line of #situational cleansers.
They were a hit (obviously) so more products following the same philosophy followed.
The wonder ingredients
When it comes down to it, a good skincare routine only requires 2 things: commitment and quality products. Commitment is entirely on you. No matter how good the products are, you are the one that has to do the work. When it comes to quality, on the other hand, HoliFrog relies on 6 types of essential ingredients:
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Exfoliants - exfoliation is very important in an effective skincare routine because it removes dead skincells. It can be done either mechanically or chemically. HoliFrog chose for its products a chemical exfoliation by using exfoliating acids. Nothing to be scared of, just the right amount of acids without any irritation for the moments in which your skin requires such a treatment.
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Vitamins - crucial for the health of our skin, vitamins from A to K are building blocks for HoliFrog products.
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Perfume free plant oils - rich in fatty acids, amino acids, vitamins, antioxidants and emollients, plant oils are heaven for the skin. Nevertheless, perfume is a known irritant so you will not find any in HoliFrog products.
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Antioxidants - crucial in the fight against free radicals
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Skin identical ingredients - which sound very freaky, but are actually the glue that holds skin products together (colesterol, squalane, ceramides). Also, at a skin level, these types of ingredients help bind the skin barrier by holding the cells together.
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Cell communicating ingredients - a.k.a. the skin’s support system. These are the ingredients that help heal cells that no longer function properly.
When it comes to ingredients, HoliFrog is all about the good stuff. You will not find in its formulas anything that should not be there. More precisely, no fillers like parabens, silicones, palm oil, mineral oils, essential oils, you name it.
Ok, we got a little carried away with everything we had to say about the brand so let’s take a little break and let you assimilate all the info.
Afterwards you should definitely have a look at our special article where we break down all HoliFrog products.
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